The Audience section has 5 sections to work through.

1. Audience Standard 1 The museum identifies current and potential audiences it serves, and makes appropriate decisions in how it serves them.
   
   
2. Audience Standard 2 Regardless of its self-identified communities, the museum strives to be a good neighbor in its geographic area.
   
   
3. Audience Standard 3 The museum demonstrates a commitment to providing the public with physical and intellectual access to the institution and its resources.
   
   
4. Audience Standard 4 [This standard is specific to AASLH] The museum regularly promotes the institution and its activities and thinks strategically about how it shares information.
   
   
5. Audience Standard 5 [This standard is specific to AASLH] The museum is committed to providing a high level of basic visitor services and makes continued improvements in the delivery of those services.